Join us at Xtra Xperience – Beer, Wine, Spirits, Cheese & Snacks, where great flavours, exciting discoveries and unforgettable experiences come together! Whether you’re a seasoned connoisseur or simply curious to explore, there’s something for everyone to sip, savour and enjoy.
Enjoy savings of up to 66.9% on premium wines, spirits, beers, cheeses, snacks and more, alongside complimentary tastings, expert masterclasses and interactive experiences throughout the festival.
Don’t miss the Xtra Mix Bar, where you can discover new wines and spirits through guided tastings, cocktail demonstrations, sake and soju masterclasses, and more.
Just Wine Club members can also enjoy an additional 8% off wines, plus exclusive Wine & Cheese Pairing sessions co-hosted by Sommelier Zachary Tay and Chef Imran from Cheese from the USA, together with other members-only privileges.
Save more, taste more and discover your next favourite bottle at Xtra Xperience!
Taste Your Way Through the Fair
Explore nearly 800 varieties of beers, wines and spirits, with complimentary sampling available throughout the fair. Discover something new, revisit an old favourite, or simply have a taste and see what catches your fancy. 🍷🥂
🎁 AMAZING GIFTS AWAIT YOU!
Spend. Redeem. Celebrate.
Enjoy exciting rewards throughout the festival—from premium gifts and exclusive experiences to instant giveaways and brand-exclusive prize challenges.
Discover something special with every qualifying purchase.
🧳 PREMIUM GIFTS
Redeem travel luggage, premium wine glasses, wine accessories and other exclusive rewards with qualifying purchases.
🍸 EXCLUSIVE EXPERIENCES
Receive complimentary Zouk club entry tickets, branded shot glasses and other unique lifestyle rewards from participating brands.
🎡 BRAND PRIZE CHALLENGES
Take part in Connor’s Stout and Jack Daniel’s prize activities for the chance to win exclusive branded merchandise, wagon trolleys, barware and other collectibles.
🎁 INSTANT GIFTS
Take home complimentary wine bags, miniatures, branded fans and other festival giveaways with selected purchases.
Meet Your Digital Wine Sommelier
Not sure where to start with wine? No worries! Just tell our Digital Wine Sommelier what you enjoy and it’ll help you find wines to match your tastes. Whether you’re a wine lover or completely new to wine, it’s an easy and fun way to discover your next favourite bottle.
I think “Not sure where to start with wine?” is a much friendlier opening. It immediately tells beginners: this is for you too.
Dress up in local flavours at our AI Photobooth
Celebrate National Day with a fun AI-powered photo moment! Strike a pose and watch as AI transforms your photo with a uniquely Singapore-inspired twist. It’s quick, playful and a little something to remember your Xtra Xperience by. 🇸🇬✨
UNLOCK MORE AT THE JWC CONCIERGE BOOTH 🍷
Step into the JWC Concierge booth and elevate your wine experience at the festival.
Sign up for a 1-year membership and receive a complimentary wine stopper, then enjoy exclusive perks made just for members.
Spend $400 and receive a Riedel O Tumbler Cabernet/Merlot Glass Set (worth $52) — the perfect companion for your next pour.
More rewards, more discovery, only at JWC.
GREAT WINE DESERVES GREAT CHEESE
Join Advanced Sommelier Zachary Tay for an intimate wine & cheese tasting at VivoCity Atrium on 22 & 23 August 2026.
Premium Wines. Exceptional Value.
Discover a collection of over 156 highly rated wines, carefully selected for their quality, provenance and character. From prestigious labels and celebrated vintages to exceptional bottles worth discovering, there’s something for seasoned collectors and curious wine lovers alike.
And exceptional wine doesn’t always have to come with an exceptional price tag. Enjoy savings of up to 58% on selected premium wines during Xtra Xperience, making it the perfect opportunity to discover a new favourite, revisit a renowned label or add something special to your collection.
Sip, Shake & Discover at the Xtra Mix Bar 🍸
Step into the heart of the fair and experience the Xtra Mix Bar.
From wine tastings and pairing sessions to live cocktail-making and bar flair performances, there’s always something happening.
Discover new favourites, learn from the experts, and enjoy every pour, one experience at a time.
