This August, we’re shining the spotlight on our local suppliers and their homegrown treasures! Join us for exciting activities and great deals that celebrate our local selections.
Farmers’ Market at FairPrice Xtra JEM
Collect stamps, taste local favourites, shop local and enjoy attractive prizes at our in-store farmers’ market.
Date: 1 & 2 August 2026 (Sat & Sun)
Time: 10am – 7pm
Location: Event area (located at the entrance of FairPrice Xtra JEM)
Click to learn more about each activity:
Discover Singapore’s everyday treasures along our Sampling Trail!
Explore 18 checkpoints across fresh and grocery, with product tastings, local brand stories and special offers waiting at every stop.
List of participating brands –
Singapore-Made Treasures: Golden Bridge, Killiney, Coffeehock, UNISOY, Camel, KOKA, NutriWell, BoBo, SMH, Lim Kee, Unicurd, Kang Kang
SG Produce: Sustenir, Green Harvest, Hydrogreens, Yili Farm & Kin Yan, The Fish Farmer, Chew’s Egg
Grab a passport and join our Stamp Rally as you explore the Sampling Trail in-store!
Visit all 6 checkpoints and collect a stamp at each stop to watch a colourful dining scene inspired by Singapore’s multicultural food culture come to life.
Complete your Stamp Rally card and exchange it for 1 clicker charm.
Join our live cooking demonstration to taste the freshness of local produce — brought to you in collaboration with Singapore Food Agency.
| Time | 1 Aug (Sat) | 2 Aug (Sun) |
| 11am | Pan-Seared Fish with Shiitake Mushroom
Stir-Fried Vegetables in Sze Chuan Abalone Sauce |
Pan-Seared Fish with Shiitake Mushroom
Stir-Fried Vegetables in Sze Chuan Abalone Sauce |
| 3pm | Pan-Fried Seabass with Citrus Sauce & Mixed Salad
Kang Kong in Fermented Beancurd Sauce |
Pan-Fried Seabass with Citrus Sauce & Mixed Salad
Kang Kong in Fermented Beancurd Sauce |
| 5pm | Sauerkraut Fish (Suan Cai Yu)
Egg Foo Yong with Gravy |
Sauerkraut Fish (Suan Cai Yu)
Egg Foo Yong with Gravy |
Put your skills to the test with two action-packed, family-friendly challenges! Toss the correct Singapore product plushies into the basket, or aim at the non-Singapore produce before time runs out.
Simply spend $20 in-store to redeem 1 free play token. Score high and win attractive prizes!
Be the first 100 customers (in each time slot) to purchase local favourites at $1! Limited to 1 item per customer, while stocks last.
| Time | 1 Aug (Sat) | 2 Aug (Sun) |
| 10am | Yili & Kin Yan – Golden Oyster Mushroom (worth $3.30) | Chew’s – Cage Free Eggs (worth $4.15) |
| 12pm | Lim Kee – Pork Siew Mai Reduced Fat (worth $5.00) | Koka – MGPC Noodles Chilli & Lime 5s (worth $5.35) |
| 2pm | Sustenir Love Lettuce (worth $3.95) | Golden Bridge – Bakkwa Luncheon Meat (worth $2.65) |
| 4pm | Green Harvest – Golden Dou Miao (worth $2.95) | Hydrogreens – Komatsuna (worth $3.35) |
| 6pm | The Straits Fish- Marine Tilapia (worth $6.90) | SGFM Golden Oak Shiitake Mushrooms (worth $3.50) |
Win attractive prizes from our gachapon machine, including Limited Edition Mascot Plushies from Singapore Food Agency and local produce from Chew’s, Yili, Green Harvest and more!
Simply look for the red SG Produce logo and purchase any 4 local produce in a single receipt! While stocks last.
Create your own Made-in-Singapore keychain with fun, collectible keycaps!
Spend a minimum of $50 in a single receipt to redeem 1 unique keycap with a 3-in-1 keychain, or spend $80 to redeem 3 unique keycaps with a 6-in-1 keychain.
Unlock 1 additional keycap when you purchase any Singapore-made product, any local produce item, complete the Stamp Rally or post on socials.
Limited to 250 redemptions per day. Maximum of 2 redemptions per person, per receipt, while stocks last.
Taste the Difference, Support Singapore: Choose Local Produce
Freshness you can taste, quality you can trust, and a future in food resiliency that we can all share. That’s the power of choosing local Singaporean produce. Unlike food that travels for days or weeks, locally grown vegetables, fish, and eggs reach your plate within hours, bursting with nutrients and flavour. Traceability is easy with local options, ensuring the highest quality standards are met.
But the benefits don’t stop there. Choosing local means a smaller carbon footprint, making a positive impact on the environment. It also means supporting our local farmers who are using technology to cultivate diverse and bountiful harvests.
So go local, and taste the difference! It’s a win for you, your health, and the future of Singapore.
Learn how FairPrice has the freshest ingredients
Learn what each logo means
See some of the local products we carry
COMCROP
Green Emerald Lettuce
150g
SAKURA
Bean Sprout
320g
KIN YAN
Fresh Golden Spring Mushroom
120g
SUSTENIR
Mighty Mix
100g
SUSTENIR
Xcellent Xiaobaicai
200g
THE FISH FARMER
Golden Pomfret
THE FISH FARMER
Seawater Seabass
CHEW’S
Fresh Eggs with Vitamin E
CHEW’S
Fresh Eggs Organic Selenium
