Home Events FairPrice Xtra Xtra Lab at FairPrice Xtra Jurong Point, Where Asia’s Next Food Trends Begin

Xtra Lab at FairPrice Xtra Jurong Point, Where Asia’s Next Food Trends Begin

Discover What’s Next in Food at Xtra Lab, Now Open at FairPrice Xtra Jurong Point

FairPrice Xtra introduces Xtra Lab at Jurong Point, a bold new concept where grocery shopping becomes a playful journey through Asia’s most exciting and viral food trends.

More than just a place to stock up, Xtra Lab is designed for curious food lovers who enjoy discovering what’s new, trending, and worth talking about. This store within a store brings together heritage flavours, social media sensations, and exclusive first-to-Singapore launches, all in one immersive space that invites exploration at every turn.

At the heart of Xtra Lab is its debut concept, 霸霸店 (Bà Bà Diàn), a celebration of the Best of Asia with a strong spotlight on China. Shoppers can explore over 600 products, including hundreds of new and exclusive items, ranging from iconic heritage dishes to the latest viral snacks taking the region by storm. Every visit offers something unexpected, whether it’s a nostalgic classic or a trending food you have only seen online.

One of the biggest highlights is the exclusive launch of Quan Ju De’s frozen ready to eat Peking Duck, available outside mainland China for the very first time. Known for its crisp skin and tender meat, this legendary dish brings restaurant quality indulgence straight to your home. Alongside it is a curated selection of viral favourites developed with partners like Dingdong Fresh and Hong Xin Da, featuring standout items such as Mala Grilled Fish, Mala Crayfish, and popular functional drinks that are making waves across Asia.

Xtra Lab is also a place where food meets fun. From visually striking product displays to Instagram friendly desserts and artisanal cakes, the space is built for discovery, sharing, and enjoyment. Whether you are hunting for your next food obsession or simply browsing for inspiration, there is always something new to uncover.

Open 24 hours a day at FairPrice Xtra Jurong Point, Xtra Lab invites you to explore the future of grocery retail at your own pace. Come curious, leave inspired, and discover why the thrill is in the find.

Quan Ju De Peking Duck (全聚德北京烤鸭)

Iconic Beijing heritage in every slice—expertly roasted for crisp, golden skin and tender meat, precision-sliced and ready to serve, delivering an authentic, restaurant-grade Peking Duck experience at home.

Yummy Hunter Mala Grilled Fish (麻辣烤鱼)

Authentic Sichuan-style mala grilled fish with a bold, numbing-spicy kick—richly seasoned, deeply flavorful, and perfectly grilled for tender flesh and smoky aroma, delivering restaurant-quality mala indulgence at home.

Quan Ji Xia Mala Crayfish (拳击虾麻辣小龙虾)

Deeply spiced, delightfully chewy,

Chef Leung Handmade Leeks Dumplings (良芯匠人韭菜盒子)

Handmade Leek Dumplings: Thin skin, generous filling. Savoury and non-spicy—simply pan-fry and serve.

Ba Ba Dian Signature Cakes (霸霸店招牌蛋糕)

Artfully crafted and trend-inspired, our signature cakes blend whimsical, viral-worthy designs with premium flavours. More than just a treat, these edible art pieces are the perfect “Instagrammable” highlight of your discovery journey.

Dingdong V5 Organic Chrysanthemum & Goji Berry Flavor Drink Dingdong V5 Organic Jobstears Seed Water Dingdong V5 Rose Bud Eight-Treasure Tea Dingdong V5 Organic Longan & Red Bean Flavour Drink

Bai Cao Wei Dried Fruits (百草味健康果干)

Bite-sized mango strips infused with a refreshing orange sparkling twist—sweet and tangy with a light, fizzy-inspired taste, delivering a fun, fruity snack that’s easy to enjoy anytime.

Step into the Best of China at FairPrice Xtra

Experience Asia’s most exciting culinary trends from 24 April to 13 May! Discover a curated world of heritage brands and viral sensations, from the legendary Quan Ju De Peking Duck to the refreshing flavours of Ding Dong Sparkling Wines.

Catch live showcases by Michelin-starred Master Chefs, customise your perfect bowl at our DIY Noodles Bar, or explore 12 exclusive sampling booths. Whether you’re here for the immersive AI experiences or the fair-exclusive gifts, there’s an “Xtra” surprise for the whole family. Your discovery journey starts here!

Savour The Best of China

Savour the best of China at FairPrice Xtra through an immersive showcase of 12 exclusive sampling booths.

From the legendary Peking Duck of Quan Ju De to the viral social media sensations of Genki Forest and Baicaowei, we’ve curated this season’s best-in-Asia culinary discoveries just for you.

Whether you’re looking for quick family dinner solutions or the latest trending snacks, join us for a taste of China’s most prestigious heritage brands and modern flavours brought to life.

Instagrammable DIY Noodles Bar

Explore a visually stunning wall of China’s most viral noodle brands, from Kang Shi Fu to Bai Xiang.

Skip the 5-pack commitment and mix-and-match individual flavours to find your new favourite.

Best of all, head over to our DIY cooking station to customise your bowl with fresh toppings and have it cooked on the spot for the ultimate “best-in-Asia” supper experience.

Spend & Redeem

With a minimum spend of $50 paid via Alipay+, redeem a limited-edition Xtra Lab cooler bag that is available only at this location and only during the opening period

Enjoy a Spend More Get More promotion on Dingdong products, where shoppers receive free gifts with qualifying spends. Spend $18 to receive a free Dingdong V5 Oolong Tea, $28 to receive a limited-edition Dingdong IP hand towel, or $38 to receive a $5 FairPrice gift voucher.

Mix and match Dingdong products to qualify and redeem your rewards in store while stocks last.

From 23 Apr – 13 May 2026, spend a min. of $15 on selected China Fair products, and receive 1 FREE U100 drink. Voucher will be printed along with your receipt stub upon payment. Bring the voucher to the Customer Service counter to redeem.

China’s Viral Favourites at all FairPrice Xtra stores

Beyond the signature highlights, explore a massive variety of China’s most popular products across all FairPrice Xtra stores. Stock up on authentic traditional dumplings and high-quality pantry staples from our dedicated frozen sections, or grab the latest trending snacks taking social media by storm. Pair your finds with our curated selection of unique bottled sips, bringing the best of Asia’s modern food scene straight to your home.

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